Hand pulled lithograph on vintage press, sequentially numbered.
Leonetto Cappiello (1875 -1942) was an Italian poster designer who lived in Paris. He is now often called ‘the father of modern advertising’ because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists such as Jules Cheret. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.
The vintage poster was created in 1903. The lithograph was recreated using the same hand pulled process on a vintage press in 1999.